Susan Moulton
Digital Marketing Professional
Specializing in Web/Project Management
susan@susanmoulton.com847-505-9385
May, 2018 current
Website and Project Manager
INX International is a $1.6 billion global manufacturer of printing inks and coatings for print processes and applications. I work in a management role as Web & Project Manager; and as a marketing generalist. I've worked in marketing full-time, part-time, contract, freelance, and salaried for over 20 years.
Work culture requirement: I require a collaborative department sharing my core values of honesty, learning/growing, collaboration, and transparency.
The fun part of my job: Being goal oriented in all aspects of my life and an instructor in design and marketing for many years, my role as a project manager has been a natural transition. As a problem solver— analyzing challenges and opportunities and identifying barriers to goals—I find ways to facilitate the success of my team.
View portfolio
|View résumé
Expertise Summary
I have the ability to execute a variety of roles in large or small teams, working independently. My wide skillset spans print and digital, and my area of expertise is in content marketing, SEO, web administration, project management, cretive direction, campaign management, and digital and print asset design. I consider myself a technical creative, and I keep abreast of marketing trends. I posess a high-quality design education with post-graduate training and certification.
Job-related functions:
- Copywriting/editing
- Manage paid media
- Ad design and collateral design
- Visual Brand design and management
- Web design and content management
- Campaign Management and automation
- Manage Budget - Website and digital projects
Technical Skills:
- Drupal CMS website design/development UI/UX/CX
- Document Asset Management
- Domains management
- HTML/CSS and Bootstrap
- GA4 - General
- Forms, shared lists, and segments
Apps:
- MS Teams / Office 365
- Miro / Slack
- Asana and Teamwork
- Creative Suite
- Eloqua / HubSpot
- Drupal & WordPress
- Adobe Creative Suite
- GA4
- Canva
- Moz / HotJar
Certification Summary
Certified Digital Marketing Professional (DMP) through the Digital Marketing Institute
Professional Certified Marketer (PCM) in Digital Marketing from the AMA
Eloqua Certified Master Eloqua University
CMP - In progress. I am currently training for Content Marketing Certificaation through the Digital Content Marketing Association
Project Management - Enrolled in Google Professional Certificate for Project Management. Completed Foundations course
Member: American Marketing Association; Digital Marketing Institute
Employment
I have been employed full-time, part-time, contract, freelance, and salaried for over 20 years—teaching and working in a marketing environment. I began my career as a designer and production artist specializing in typography/layout and design apps. I added digital skills teaching web design I & II and continued to teach while working part time.
Web & Project Manager at INX International
May 2018 to Present
Web & Project Manager, Schaumburg, IL
A full-time management role with primary responsibilities in overseeing the marketing department campaigns and tasks, marketing automation campaign management, and asset design and development. I am the website manager for the company website and all related digital projects. Marketing roles overlap and are many due to the small team.
Web & Digital Designer at KavoKerr
December 2016 to April 2018
Contract full-time digital designer, Wood Dale, IL
Primary responsibilities in helping wth building, templating, rebranding, and launching two new company websites. Updating/designing varous CMS existing and new site layouts, styles, and content. product page, landing page, services pages, navigation and UI design. Content organization/presentation and content layout. Environment: Marketing and IT; local and international teams. Highly collaborative workflow and variety of workflow tools.
Graphic Designer – Elgin Community College
August 2012 to August 2016
Part-time graphic/digital designer, Elgin, IL
Reduction in workforce layoff. Letter of recommendation can be provided. Graphic Designer/Production/Layout Artist. In-house agency environment: videographer, photographer, marketing specialists, web team, graphic designers and print/digital designer. Primarily services and event marketing for the college. My duties: html email, interactive PDFs college catalog layout and production, marketing collateral, social media graphics.
Layout Artist – Quintessence Publishing
December 2014 to une 2016
Part-time Production/Layout Artist, Hoffman Estates, IL
I was brought in to Quintessence to help with the production of a journal only. JOMI, The International Journal of Oral & Maxillofacial Implants, is internationally recognized for its high editorial and scientific standardsis and is Quintessence' most successful publication. My position was absorbed by their shrinking books division. Duties included working with editors, file management, time management, working with authors, use of templates, heavy use of standardized deep styling, advanced knowledge of InDesign and layout techniques.
Graphic Design Instructor –College of DuPage
January 2010 to May 2014
Part-time instructor, Glen Ellyn, IL
I taught two courses in the Liberal Arts Division: I began teaching typography with a focus on esatablishing readability through knowledge of connotative/denotative qualities (type meaning), theme, contrast, hierarchy, typeface pairing, firm understanding of typographic rules, in-depth styles use, content analysis, layout, and applying basic graphic design principles. I taught Web Design/Interactive 1 and 2, involving coding by hand, html email, CSS for layout and styling, responsive layouts, working with templates using Jquery, and APIs. The layout UI design focused heavily on typography and design principles.
Graphic Designer/Web Content Editor – Harper College
July 2008 to September 2011
Graphic Designer and Web Content editor, Palatine, IL
Contract/Consulting position providing on-and-off-site graphic/web design services. Working closely with marketing specialists for department-specific informational, integrated print/web/email promotions, advertorials, direct mail, logo design, website content management, micosites, and photo retouching/compositing, layout. Software: Bridge, Photoshop, Illustrator; Dreamweaver (CSS/HTML), InDesign.
Graphic Designer/Production Artist – Riverside Publishing
August 2009 to March 2012
Graphic design/production, contract and client, Rolling Meadows, IL
Contract/Consulting position providing on-and-off-site graphic/web design services. Projects included integrated web/e-mail/direct mail campaign; design and production of general collateral (banner ads, brochures, direct mail, html e-mail, posters), and catalogue ad design. Off-site work involved generation and maintenance of interactive PDFs.
Graphic Design Instructor – Waubonsee Community College
January 2002 to May 2010
Teaching position, Sugar Grove, IL
Teaching position. I designed the typography curriculum for the department and taught Graphic Design 1, Digital Illustration (Illustrator), Digital Imaging (Photoshop), and Typography (InDesign, Photoshop, and Illustrator).
Graphic Designer – WMH Tool Group
August 2007 to April 2008
Contract graphic designer/production artist, Elgin, IL
Contract position. Catalog design and production in addition to trade show graphics and signage. Projects: trade show banners and POS, catalogue design and production. I attended press checks and was responsible for managing my projects. Heavy catalogue, and image editing and manipulation. The department became outsourced.
Contract & Freelance/Part-time
2003 to 2017
Temporary graphic design/digital design/production/prepress
Experian Auto, Schaumburg, IL – Ditigal Designer – Contracted to create a landing page and other digital online html/css projects. Consulting and training.
Allstate Insurance, Northbrook, IL –Graphic Designer – Print production/design of presentation and general collateral material: direct mail design, presentations, brochures, flyers, postcards, and html e-mail design. Software: Quark, Photoshop, Power Point, Illustrator and Dreamweaver.
Hans Manufacturing, Oswego, IL – Contract Graphic Design position. Screen printing, layout, template creation. Software: Illustrator.
National Safety Council, Schaumburg, IL – Contract Graphic Design. UI design of proprietary software application and packaging design. Dreamweaver/Adobe design applications.
Alpha Graphics, Northbrook, IL – Graphic Design/Project management/prepress. Customer facing.
Block & Company, Wheeling, IL – Contract Graphic Production Artist. Working with bank supplies and forms, and heavy catalogue production. Software: Quark Xpress.
J. Wagner Printing, Northbrook, IL – Graphic Production artist. Prepress/production involving offset and digital printing, graphic design, and production. Photoshop, Illustrator, Quark, InDesign.
Education
I have a Bachelor's in graphic design, enrolling in writing-intensive courses when available.
Career education is a constant. I've been a Lynda.com subscriber (LinkIn Learning) since 2001, and I am a subscriber to Coursera, AMA, and DMI.
BA from Columbia College
Graduated 2002
Columbia College, Chicago, IL
Graphic Design major; 15 hrs. of photography. Honors graduate with 3.85 GPA
AA from Waubonsee Community College
Honors program graduate; GPA 3.95
Graduated 1999
GPA 3.95, Waubonsee Community College, Sugar Grove, IL
I was a member of Phi Theta Kappa and the Waubonsee Art Club. I acquired a strong fine art background in addition to introductory graphic design courses. I was an honors program graduate.
Endorsements
Jon Kula | Art Director, KaVo KerrI just want to say how amazingly helpful Susan has been with the new i-CAT website. With months of back and forth of not really getting anywhere I was able to talk it over with Susan and she accomplished what I was looking to have done in a day. All the work she has dedicated to the site so far has helped tremendously to both function and look its best!
Julie Fragoso | Digital Marketing Manager, KaVo KerrSusan is a rockstar front-end developer that anyone would want on their team. She joined ours in the middle of a website project and jumped right in — embracing the dental business, learning about the products, building out web pages and offering a ton of value with her UX and typography skills. Within a year her responsibilities grew a ton. In our next website relaunch project, to retrofit one site into an existing site infastructure, she helped define the content migration production process, standardize product templates and content, implemented SEO file naming, enforced brand standards and improved functionality in the live site and CMS, to name a few things. I would work with her again anyday.
Larry Dannewitz | President, Sandwich Fair AssociationI developed a high regard for Susan based on the outstanding work she did in a short period of time. She was able to produce a very high volume of work while maintaining very high standards of quality. Her strong human relations skills enabled her to interface effectively with many different personalities within our organization. She was able to take charge and get things done.
Scott Peska, Ed.D. | Dean for Students, Waubonsee Community CollegeI love the award design! I saw it last week and it is PERFECT! I think the committee will like it. I just registered on the event brite and went through the site and think it looks great! You have done an outstanding job re-designing it and getting content up quickly. Thank you!
